Missha is a low-end Korean drugstore brand, similar to Maybelline or Wet’n’Wild. In the US it’s famous mainly for its affordable BB Creams which just happen to be better than most of the american-made ones.
Real BB Creams act like skincare (hence the name Beauty Balm) so when you find the right formula for your individual skin concern, you don’t need to use a moisturizer underneath anymore. I still use the toners, serums and eye creams, but I found that any other daily skincare is totally unnecessary and only makes my face feel heavy.
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