In the beauty world you can technically customize any part of your routine for the right price, and in most cases that price would be too steep for many of us. However, there are companies that aim to make the process affordable to anyone. Based on the notion that a consumer knows what their hair needs better than some generic label on the packaging, Profile PRO creates basic hair care products tailored to your individual needs.

The process is pretty straightforward. First you head over to profilepro.com and click “Get Started” to begin the questionnaire. You will then be prompted to fill in the name you want to appear on the bottles, and answer a few basic questions about your hair’s current condition. You will also get to choose a scent from the five available: Jasmine [signature], Citrus, Coconut, Lavender, or Vanilla. I chose the former because I was curious what it was going to be like. Keep in mind, if you are looking for a real jasmine flower scent – this isn’t it. I thought it smelled more like a nice floral perfume with hints of jasmine, which is fine with me, but some people may pick this one hoping for a single-note fragrance and will end up disappointed. View Post