You might have already heard that this year PANTONE selected not one but two Colors of the Year for the first time ever: Serenity & Rose Quartz. As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colours that psychologically fulfil the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky above us, 15-3919 Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. 13-1520 Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.
The pairing offers a variety of lip, cheek and eye palette options, as well as hues for nail colour. Flattering against many skin tones, beauty looks pairing the light-hearted, healthy glow of Rose Quartz, with the cool, refreshing tone of Serenity, create a soft and natural statement. Done with a natural, light touch, the flattering pink that enhances the lip, cheek and eye, can be blended with a hint of the cool blue tone that contributes to a beautiful, neutral-based eye shadow palette, accented by classic solid nails or creative nail art that incorporates both shades in the design. Juxtapose with neons for a bold and interesting contrast. Appealing in all finishes, matte, metallic and glossy, a layer of silver sparkle creates added drama.
The Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts at the Pantone Color Institute comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact colour, relevant social media platforms and even up-coming sporting events that capture worldwide attention.
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