Grown Alchemist Skincare Review

Something major happened in the beauty space over the last few years – plant-based brands quietly took over the shelves at Sephora, drugstores, and department stores, sprouting a new age of excitement about skincare among the younger consumer base. What was once a niche hobby for folks over at r/SkincareAddiction is now a massive, well-oiled marketing machine and it’s here to stay. Not going to lie, I myself was pretty enchanted by this new-to-me world of natural beauty at one point. Those of you who still remember my nosedive into clean beauty back in 2015, probably need to know that I no longer subscribe to a lot of the unregulated marketing spiel that accompanies this market, including the questionable “free of” lists. However, that doesn’t mean I think natural products are just empty hype. On the contrary, I’ve discovered some incredible brands that I would never have tried otherwise, if not for the trend. View Post