Do you protect your hair from the sun by using shampoo, conditioner, and styling products with SPF? How about wearing a cap when you swim in the pool or in the ocean? That’s okay, most of us don’t, but we all end up paying for careless summer fun with dry and brittle hair. But before you decide to go to the salon to chop off those dry parts, how about trying to re-hydrate them first? A good trim is a necessity regardless, but with this new product I recently discovered – Minardi Fortifying Pre-Wash Therapy – you may be able to cut less and keep your length, while sporting a seriously glorious mane!
Developed by Beth Minardi, an industry icon who worked with A-list Hollywood celebrities like Brad Pitt, Julianne Moore, Kirsten Dunst, Uma Thurman, and Cameron Diaz, the brand features a full line of salon-quality hair color and hair care products, designed for home and professional use.
Ultra luxurious créme-oil emulsion deeply infuses dry, damaged hair with maximum levels of moisture and nourishment. Instantly restores silkiness, combability, strength and shine. Maintains color’s brilliance and beauty between salon visits. Our most intensive treatment for use in-salon and at home. – Minardi
First of all – the packaging. This luxurious cream-oil comes in a large squeeze tube [I’m holding it in my hand for comparison] that firmly stands on the cap without tipping, so it won’t flip over every time it’s used in the shower, whether you put it on the side of your bathtub, or use a caddy. While the tube itself is quite standard, I found myself admiring the aesthetics of its minimalistic design – the combination of all caps and all-lowercase Itallic fonts [if you ever create Pinterest-optimized images with captions this trick really makes the photo stand out]. I’m quite fond of the colors, too – how often do companies use light gray and lime green? I know all this info is probably totally irrelevant, but I just wanted to mention it, since I really like the design 🙂
Unlike skin care, I prefer my hair care products scented – there’s something alluring about leaving a veil of subtle fragrance behind every time you flip your hair. While I didn’t notice it at first, Minardi Fortifying Pre-Wash Therapy does have a scent, too – the notes of lavender and amber weren’t obvious right away, but blossomed after I washed off the treatment. I think if I paired this treatment with lavender-scented shampoo & conditioner it would be the best kind of combo to use before bed!
To fully saturate my long fine hair with this cream-oil I needed a walnut-sized dollop. Since I try to keep my roots free from product buildup, I only applied Minardi Fortifying Pre-Wash Therapy on the ends about halfway up, just to cover the damaged areas. After combing it through, I put my hair up in a bun and went on about my day, and left the solution sitting on my locks for a few hours.
When I finally washed it off in the evening, I couldn’t believe how soft it made my hair feel, and it didn’t seem like the moisture was just sitting on the surface. Minardi claims this “homogenous broth of fatty acids, proteins, lipids and water rebuilds hair with what it’s made out of”, and while nothing can truly rebuild your hair, except for the hair follicle itself, you can at least have salon-quality ‘do until your next wash with this luxurious treatment.
WHERE TO BUY: $36 USD for 7.5oz. Available at Loxabeauty.
What are some of your favorite products to deeply nourish damaged hair? Let me know in the comments below!
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I like scented haircare, too..and anything that can leave my hair feeling soft and smooth gets my vote!
Yay for scented hair products!!
This product sounds great and like something I need. I’ve been using oil either before or after to help my summer dried-out hair.
My ends are in need of some serious loving this year, so I’ve been using just about anything that can help.
I prefer scented hair products as well! This cream-oil sounds amazing; a must-have for dry/damaged hair.
It’s quite nourishing! You’d be surprised how well it revives even on the most hopeless locks.
Yep, give me scented hair care – in scents I love! I use Cocoa Pink, which lets me customize my scents. My current shampoo and conditioner is Hawaiian Cake.
That sounds amazing! I need to check out Cocoa Pink 🙂
This sounds great my poor hair is so dry hehe
Girl, my ends are a disaster this Summer! We need this stuff 🙂
Interesting product. How often do you use it?
I use it about 3 times a week, but it can be used daily.
i like scented hair care products took but not overpowering ‘tho. This looks like something I’d enjoy
I think you would really like this one, Kath, it worked pretty well to minimize the frizz from humidity.
I need this in my life asap!! My ends have become so dry this summer 🙁
Right? Mine, too, especially after I added those highlights in May. I need all the help I can get 🙂
my hair has been changing so much. i need something like this.
I think you would really enjoy this one!
This sounds like a lovely treatment.
I think you would like it, Erika.
This sounds wonderful. My hair soaks up the sun consistently and I have tried so many things to protect from the sun… all those days in the ocean as a kid hasn’t helped much.
I know, right? I don’t think we should sacrifice fun in the sun for the sake of having pretty hair. Luckily. there are treatments like this one to minimize the damage.
I never thought of using a pre-wash. That sounds like a cool concept! Part of me thinks it’s just a good marketing idea, but I honestly think it could be really good for summer. Especially if you go to the beach or are in the sun often.
This is actually the second pre-wash treatment I tried, and I forgot all about the first one. Do you remember From The Lab subscription service? They sent a pre-wash in their second or third box, and to be honest I wasn’t a huge fan back then. This one is lighter and doesn’t stick to my hair like the one from FTL. I like the concept, too, but I wonder is using a normal hair masque as a pre-wash would yield the same results.