Instagram is the perfect place to go searching for brow inspiration – tens of thousands of perfectly penciled in selfies would make even the best of us feel a hint of envy. However, I don’t think that all of us necessarily have to repeat the work of pro MUAs to feel confident in our brow game. While I love playing in front of the mirror and attempting to draw on regram-worthy #BrowsOnFleek, like most girls I still go for a more natural look for the daytime.
Recently, I had the opportunity to try Memebox I’m Eyebrow Mascara, which was sent to me gratis, because they messed up my order, and I had to wait for it for over a month [shipped from their warehouse in California, not even from Korea]. For those of you that don’t know, Memebox is not only a re-seller, they also carry their own line of makeup, skin care and beauty tools, some of which are surprisingly good.
Memebox I’m Eyebrow Mascara comes in two shades – #01 Brownie [in this review], and #02 Cafe Latte. They look like travel-sized mascaras with large full-sized wands, which was surprising for a brow product – usually the brushes are tiny. I was surprised that there isn’t a darker shade, like gray or black, so if you are used to color your brows in deeper hues then you probably won’t be too happy with these.
Right now I have auburn hair, and Brownie matches it pretty well. I don’t know what the consensus is about matching your brows to your hair, I heard from different sources that it’s either a beauty faux pas or a totally awesome thing that everyone should do, so I pretty much gave up trying to keep up, and now do both comfortably. I mean, it’s not like I’m wearing socks with sandals here, right?
Recently I took a 5 minute makeup challenge [which by the way I didn’t document, but totally plan to at some point], and I used this brow mascara as one of the products. It’s really easy and quick to apply – a few swipes over my eyebrows colored those wispy hairs that are usually too small to be seen, which in turn made them look very full and the good kind of bushy [think Cara Delevigne].
Swatch reference: My skin tone is between MAC NC15 and NW15 with neutral undertones. Sometimes I can wear NW20 in the Summer. I thought this would be useful to know, since all screens show colors differently, and I also don’t have a studio setup with consistent lighting. Hope that helps!
Here is a before and after closeup for comparison, taken indoors standing by the window – that’s why my skin has a slight yellow cast to it. If you want to see Memebox I’m Eyebrow Mascara in a full-face shot, check out this post.
Memebox I’m Eyebrow Mascara stays on pretty well throughout the day, and I never was in a situation where I felt like it needed to be reapplied. It’s not waterproof and can be smudged easily in humid environments, or if you have overly oily skin, however, I normally don’t touch my brows – it’s usually my nose and cheek makeup that I constantly ruin.
Ingredients – CosDNA: ISODODECANE, CYCLOPENTASILOXANE, POLYGLYCERYL-2 TRIISOSTEARATE, TRIMETHYLSILOXYSILICATE, COPERNICIA CERIFERA (CARNAUBA) WAX, DISTEARDIMONIUM HECTORITE, TITANIUM DIOXIDE(CI 77891), VP/HEXADECENE COPOLYMER, POLYBUTENE, TALC, IRON OXIDE RED (CI 77491), PROPYLENE CARBONATE, YELLOW 5 LAKE (CI 19140), ZINC STEARATE, SORBITAN SESQUIOLEATE, PHENOXYETHANOL, IRON OXIDE BLACK (CI 77499), IRON OXIDE YELLOW (CI 77492), METHICONE, DIMETHICONE
Do you need this? At $5.50 per tube, this is one of the cheapest brow products I own [probably, *the* cheapest], but it performs as well as my other favorite benefit Gimme Brow. It’s incredibly easy to use, which saves a lot of time in the morning. The downside is the shade variety – the only two colors available are not exactly two-shades-fit-most, but if either of them is a match, I highly recommend trying it out. It also won’t work for people with sparse brows, because it needs at least some hairs to grab on to, even if it’s just invisible peach fuzz – remember, this is an eyebrow mascara, it only colors your hairs, but not the skin. Those with sparse brows should try brow powders, pencils, and pomades instead.
WHERE TO BUY: $5.50 USD. Available at Memebox USA, TesterKorea.
What is your favorite brow product? Do you normally wear natural-looking brows, or perfectly penciled-in and shaded “Instagram” brows? Let me know in the comments below!
Disclosure: This post features products received for consideration and may contain affiliate or referral links. For more details about my product review policy, copyright, and information about affiliate links, please refer to Disclosures & Content Use page.
