Exfoliating powders are not new. They might be considered a novelty product in the US, but Asian beauties have been polishing their skin with them for centuries. Now that Eastern beauty trends are slowly taking over the world [where do you think BB creams, carbonated masks, and double cleansing came from?], more and more local companies are developing their own versions of popular formulas from abroad.
Exfoliating powders go way back, they are even mentioned in ancient geisha manuscripts, and the main ingredient is usually rice bran ground into a fine powder. Formulated without artificial fragrances and colors, dermalogica daily microfoliant utilizes a combination of rice enzymes, salicylic acid, green tea, colloidal oatmeal, and ginkgo biloba to gently exfoliate, brighten, and heal the skin.