I often talk about at-home pampering on this blog, and today I have a new brand to introduce! Blancrème was created in 2009 by two aspiring French entrepreneurs Dany Martins and Nicolas Guiber. Both of them are no strangers to the world of beauty: Dany worked with Escada, Grès, Pier Augé, Jf. Lazartigue, Swissline, and finally met Nicolas, who at the time worked with PAYOT. Together they had an idea to create skin care that combines “poetry and pleasure of senses”, which is a very French way of enjoying me-time.
Blancrème was noticed by prestigious Parisian retail giants Printemps, Nocibe, and Beauty Monop, who all expressed interest in carrying the line in their stores around Christmas time, which helped the brand gain popularity in France and bordering countries. Dany and Nicolas finally decided to introduce Blancrème to the global market and began selling small batches in USA and Canada to test the waters.
Blancrème team embraces cruelty-free and eco-friendly lifestyle. The products come packaged in reusable glass bottles and jars, and topped with aluminum caps that can be easily recycled; and the formulas don’t contain parabens, phthalates, and palm oil.
The company sent me minis of three most popular products to try: Verbena Foaming Bath, Green Tea Body Scrub, and Verbena Green Tea Souffle Body Cream. I immediately noted that the packaging is absolutely adorable and totally gift-worthy – don’t they look like something you’d find in someone’s pantry?
Both the bath foam and the body cream smelled delicious – I am a huge fan of verbena fragrance and often buy products scented with verbena from other brands. The body cream was thicker than I’m used to, but it was also very moisturizing, and a little went a long way. It has a light fresh grassy fragrance that doesn’t linger on the skin, so scent-sensitive people won’t be bothered by it.
The body scrub contains large grains of sugar, that make a great natural alternative to plastic beads. Many companies are phasing them out from their lines after they’ve been proven to be bad for the environment, so Blancrème is ahead of the game here.
So far my experience with this trio was nothing but positive. After taking a relaxing bubble bath, sloughing off dry skin cells, and sealing in moisture, I was left with calm thoughts and baby soft skin. I have not experienced any irritation or headache while using these products, and that’s a good sign, because I’m very prone to migraines.
At this time, Blancrème products are sold online at Forever 21 and their official website in the US; Beauty Mark in Canada; and official website in France, and at a small number of local boutiques and SPAs.