Were you crushing on any boy bands in your teen/tween years? I sure did, so I can understand how excited One Direction fans are about the release of this Limited Edition Makeup Collection, that will hit the shelves of Macy’s on August 11th, and other retailers on August 25th. The collection consists of three look bundles that come in keepsake tins: Up All Night with vibrant blues and pinks for a flirty look [the one I will be talking about today], Take Me Home with neutral colors to achieve girl-next-door look. and Midnight Mystery with Hollywood bombshell shades like red and black.
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| This is what the tin looks like on the outside – a perfectly giftable box with the boys’ autographs! |
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| Inside the tin the products are packaged in a secure mold and covered with a piece of plastic. |
BRAND OVERVIEW
The irreverent attitude and colorful style of a new generation takes on a glamorous form in Makeup by One Direction. The world’s biggest pop band debuts a limited-edition cosmetics collection by Markwins International, launching mid-August 2014 at Macy’s and select other major retailers worldwide. Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components.
Up All Night Collectible Tin includes the following products:
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| Liquidlights Glow Gloss in “Taken”, it glows orange under UV lights! |
1. Liquidlights Glow Gloss in “Taken”
This cool hot pink lip gloss is densely packed with iridescent shimmer and purple glitter particles, and provides gorgeous color to the lips. It also glows orange under UV light!
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| “I Should Have Kissed You” Lipstick – perfectly matte and stays on well. |
2. “I Should Have Kissed You” Lipstick
A gorgeous cool bubblegum pink creme lipstick that applies opaque in just one swipe. It also leaves a pretty tint on the lips, so you will still have a trace of pigment even when the formula fades away.
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| Little Black Dress Mascara in “Perfectly Black” – adds volume and definition while looking natural. |
3. Little Black Dress Mascara in “Perfectly Black”
The mascara provides deep black color and loads of volume to create the effect of full and fluttery lashes. I love that it didn’t clump on me!
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| Eye & Body Crayon in “Stand Up” |
4. Eye & Body Crayon in “Stand Up”
How pretty is this crayon? The color looks like the perfect pair of skinnies, and it looks just as great on the eyes and body. The formula is blendable, buildable, and buttery smooth.
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| 5-piece Stencil Set – These are so cute! |
5. 5-piece Stencil Set
This unique set of stencils was created from One Direction members’ doodles, so you can use it to decorate your skin when you go to concerts, or for some home DIY projects.
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| Nail Varnish in “Na Na Na” – beautiful mermaidy color. |
6. Nail Varnish in “Na Na Na”
Duh, of course I love this color! This mermaidy aqua blue metallic chrome goes on super smooth and streak-less, and sets with a gorgeous glossy finish. In the swatches I’m not wearing any top coat – it’s that shiny on its own!
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| 4+1 Eye Shadow Palette – blues and neutrals make a gorgeous mix. |
7. 4+1 Eye Shadow Palette
Filled with shades of blue and balancing neutrals, this palette is actually quite versatile. There are four pressed powder colors and one creme glitter topper in the center. From left to right clockwise, the pans are called More Than This [mostly matte neutral soft blushing pink, with sparse silver shimmers], Save You Tonight [cool turquoise blue with silver metallic shimmer], Gotta Be You [cool satin taupe with silver microshimmer], Another World [cool royal blue with silver metallic shimmer], and Up All Night [sapphire glitter creme].
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| Swatches L to R: Eye & Body Crayon in “Stand Up”, 4+1 Eye Shadow Palette “More Than This”, “Save You Tonight”, “Gotta Be You”, “Another World”, “Up All Night”. |
And here’s some swatcharoo action for you in the picture above. First up are the eyeshadows and eye & body pencil. The most pigmented shades are the shimmers, the eye pencil, and that pretty silvered taupe. Pale pink and glitter pot were not as pigmented, but the coverage was buildable. When applied to my eyes I experienced some fallout, especially from Gotta Be You [dark blue metallic].
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| Nail Varnish in “Na Na Na” – omg it’s gorgeous! |
Next swatch is the nail polish, and as you can see, it’s absolutely stunning and looks perfect for Summer. Sometimes metallic polishes can leave unsightly streaks, but that’s not the case with this one. It goes on smooth and dries to a beautiful glossy finish.
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| Swatches L to R: “I Should Have Kissed You” Lipstick, Liquidlights Glow Gloss in “Taken”. |
Now, here are swatches of lipstick and lip gloss. The lipstick is really pigmented, you’re seeing just two swipes in the swatch above. The lip gloss is also very pigmented as far as glosses go, and packed with party-perfect shimmer and glitter flecks. It really is a fun color!
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| Top to bottom, L to R: “I Should Have Kissed You” Lipstick, lip tint after the lipstick wears off, Liquidlights Glow Gloss in “Taken”, Lipstick + Lip Gloss together. |
And finally, here are some lip swatches. As you can see, the colors look great alone, together, and even when they wear off.
I created a fun look using these products, I hope you like it! For eyes I used More Than This as an all-over base color, Gotta Be You in the crease and along the bottom lash line, lined my eyes with Another World, and lightly tapped a little bit of Save You Tonight in the outer corners to add a subtle pop of color. I’m also wearing the mascara, and the blue pencil over the stencil with a cluster of tiny triangles.
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| I determined that the lipstick + lip gloss combo is my favorite after all! |
RELEASE DATES
Macy’s – August 11th
Stage Stores – August 25th
Dillards – August 25th
Beauty Brands – August 25th
Lord and Taylor – Aigist 25th
*International release dates have not been announced yet.
PRICE & AVAILABILITY
$28.50 USD, Available at Macy’s.
Follow the news about this exciting launch on Makeup by One Direction official Facebook page.
I had this kit too! Our looks were very similar! So funny! I love that polish!
I had to go and read your post, they really do look similar! Great review as well!
Great review as always. Love your blog and read it daily 🙂 I have Up All Night as well 😀
Thank you for your support! <3 Just peeked at your review, and these colors look fabulous on you 🙂
I’m not a One Direction fan but I LOVE that lipstick!!!
I’m really liking it, too 🙂 Isn’t it a pretty color?
The lippies and polish are pretty.
Absolutely agree with you, Kim! Those are my favorite products from the collection.
I was a teenager long before the boy band phenomenon. My band boys were the rockers of the seventies and eighties. (Yeah, I am that old. 😉 ) I have no affinity for boy bands but I have to admit, I am really digging a few of these products. The lippies, polish, even the eye shadow look really nice. I don’t know if I could be seen in public with One Direction splashed all over my makeup, tho. I have a reputation to protect. 😉
Oh come on Erika, you aren’t old at all. You can never be too old for pretty makeup, and nobody has to know where it came from 😉
Not even gonna lie.. I want those lip products!
They are surprisingly good, aren’t they? I honestly didn’t expect this line would actually be decent quality.
You look so pretty!
Thank you so much, Leelo <3
Love the look. I would never have thought I would like the One Direction collection, but this is actually gorgeous. I am loving that lippie for sure!
I know right? I’m 30 but I’m still a teenager at heart, so I totally dig these bright cutesy colors 🙂
I’m actually really digging this collection… pls don’t tell anyone =D
Pinky promise 😉 I’m loving it too, and it’s always fun to see people’s surprised faces when they ask what kind of lipstick I’m wearing and I tell them the brand.
I am totally surprised I actually like this collection–I’ll have to have my niece go get it for me–I don’t want to look like a grandma! LOL
Hey now, you don’t look like a grandma, more like a fabulous and classy older sister <3 I’m sure you would look stunning in these colors.
Your LOTD is adorable!!! Thanks for a great post.
Haha, thank you Kimberly! I just had to reveal my teenager inner self to the world 😉
That lipgloss is perfection!
It has a surprisingly great formula, as you can see. The pictures really don’t do it justice, because it looks stunning in person.
Definitely a cute collection!
Indeed, it’s so girly and has a young vibe to it. I can’t wait to see reviews of other two collections, especially the one with neutrals.
hahhaahha 1D. I’m just amazed they are doing makeup.
Can you imagine the looks on people’s faces when they ask about the lipstick or nail polish you’re wearing, and you tell them the name? Too funny! 🙂
Not my favorite music, but actually super cute makeup. I’m loving the lippies.
You know, I’m actually not really a fan of their music either, but these three collections are very cute and well-curated.
I have this kit, too. Love the look you put together. That blue crayon is such a great color, and is one of my faves in the kit. The headband is super cute, too!
Thank you Nidia, I’m glad you liked this look 🙂 This headband is part of my secret stash of things I only wear at home. I wouldn’t want to go outside, looking like a sad 30 year old pretending to be 16 again, haha!
You look absolutely adorable and cute! I know this group has a market for tweens and teens but I still can’t get over the fact if they were involved in product development and production. Oh well, money speaks for this boy band for sure.
Thank you Kath 🙂 This collection really speaks to my inner teenager, I feel like Peter Pan that doesn’t want to grow up.
I wanted the turquoise polish – so pretty.
It really is a wonderful color, and so fashion-forward, too. I’m impressed with the formula as well!
I love the look you came up with. Adorable.. (Sheila, Painted Ladies)
I’m glad you like it, Sheila!
I’m not a Directioner by any means but I still want this. The pink lippy is adorable and I like the nail polish.
Those are my favorites in the collection as well, Kimmi. They sure came up with cute colors, didn’t they?
I love how this set is totally “big kid” approved. The stencils are so cute!
It’s also approved by my inner teenager! I know if I had a teen daughter, I wouldn’t mind if she wore these colors at all, because they’re so well coordinated.
The nail polish looks amazing on you ! I love those cat ears you are totally rocking them.
Thank you Betzy! I feel totally crazy wearing those kittycat ears, but they are too cute 🙂
These look a lot better than I would have originally thought!
Surprising isn’t it? This collection was well coordinated.
The look you did is super cute! I was surprised at how much I liked some of the items in the kit!