MAC Finally Free Lipstick


MAC Finally Free Lipstick Swatch

As soon as the release of MAC Finally Free Lipstick [$17, available here] was announced, I was feeling anxious to see what color it’s going to be. Caitlyn seems to prefer old Hollywood glamour and classic silhouettes in her personal style, so I thought her shade would be some kind of a darker cool-toned red, maybe in line with MAC Diva Antics. But when we got the shade preview, I oohed and aahed about if for an hour, because Finally Free turned out to be a lovely brownish rose, perfect for everyday wear! Just so you know, I would have been totally okay if it was a special occasion-only color, too, because I was going to buy it anyway to support the cause. However, it makes me so much happier knowing that I can wear it every day, and feel good about doing so.

MAC Finally Free Lipstick Swatch

On their website MAC described Finally Free as a mid-tone rosey nude in Cremesheen formula. What makes this lipstick so special is the cause – 100% of the price is donated directly to MAC AIDS Fund Transgender Initiative. That’s right, MAC is not making any money on Finally Free, and instead using the Kardashian clan influence to help support the transgender community. I don’t think I’ve ever seen a company donate the entire value of the product to charity before, so MAC is the first one on my memory. If you know of any other beauty companies that do this, please let me know in the comments – I am always happy to support a selfless business model, if it’s within my spending budget.

MAC Finally Free Lipstick Swatch

Like other cremesheens, MAC Finally Free was a pleasure to use. This particular formula is known for it’s glossy finish on the lips and nourishing buttery feel. That butteriness makes the wear time shorter than matte and semi-matte MAC lipsticks, but it feels so much more comfortable, so you’ll have to figure out if the trade off is worth it for you. I personally like lippies in all kinds of finishes, so I’m okay with 3-4 hours of wear before I need to reapply.

MAC Finally Free Lipstick is an online exclusive Limited Edition release, and you can purchase it at

Would you wear this lipstick color? Which MAC lipstick formula is your favorite? Let me know in the comments below!

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