Is makeup from Ever Skincare good? Here’s my non-rep, unbiased opinion.
Before we begin I want to make a little disclaimer. Back in 2017 when I tried Ever skincare for the first time, I was not aware it’s an MLM. I got a few products via Octoly and actually thought they were quite nice. A whole year later in 2018, I had the opportunity to test out the brand’s latest makeup launches, and that’s when I found out that Ever distributes the goods via consultants like any other MLM. If you are a long time follower, then you already know my stance on these types of companies. I do not condone this business model and I don’t like to advertise such brands on my blog or social media channels, which makes this blog post an exception.
I’ve been trying to decide whether to post this review or not for several months now and finally came to a decision that it’s important to share my thoughts after all. As you’d expect, the internet is full of reviews already, just google Ever skincare review and you’ll see a whole bunch of them come up. But personally, I find it hard to trust a review if it’s written by a rep. I imagine it would be pretty difficult to stay fully transparent if your end goal is making more sales. So today I am sharing my thoughts as someone who has absolutely nothing to gain here, not even a cent 🙂 I don’t have any affiliate links to drop or any special codes. Honestly, my main concern is random reps stealing photos from this post and using them without credit to shill on social media, but I digress…
Ever Out The Door Palette Elegant & Empowered
EVER MAKEUP:
Ever Out The Door Palette Elegant & Empowered ($68) is simply beautiful! The colors complement each other well, the layout makes sense, and even a total makeup beginner would be able to easily understand the application order. The palette includes three eye colors and three cheek colors, but I was able to use all of them on my eyes without any issues, which gave me a few more options and potential combinations. I found all six to be decently pigmented, easy to apply, build up, and blend. I had no issues with creasing or fallout even without primer, so all in all this is a pretty good formula. I actually brought this palette on a month-long trip to Russia this summer, and it covered all of my needs.
Ever FLASH Power Plumping Lip Gloss
Ever FLASH Power Plumping Lip Gloss ($29) – I’m not a lip gloss person, but I tried to grade these as objectively as I could. First of all, yes, this is a plumping formula that will most definitely sting your lips. I personally don’t like this sensation, but it’s not unusual in pumping products at all. The colors I got – Blush Nude, Cameo Nude, and Sunset Nude. As you can see from the swatches, they are fairly pigmented for lip glosses, and they do actually make the lips look great, even if you are not into the whole lip plumping thing. I like the wand shape as well – it’s a curved doe foot that makes the application a breeze.
Ever Whiplash Speed Volumizing Mascara and Frame Brow Pencil
Ever Frame Brow Pencil ($24) currently comes in two shades, and I own the lighter one called Taupe. The formula is waxy and a bit stiff, but it actually stays on my brows throughout the day even though that area is prone to getting oily. While I like the size of the tip and the spoolie is pretty handy too, I wouldn’t go out of my way to use this brow pencil on the daily. Compared to my other favorites from NARS, Hourglass, and Lancome, this one is average at best and I actually rarely reach for it.
Ever Whiplash Speed Volumizing Mascara ($25) – I actually really like this mascara! It comes with a large fluffy brush [the shape is patented] that instantly boosts my lashes and builds massive volume and length in just a few strokes. Out of all Ever makeup products I tried, this one is my favorite! It doesn’t flake, give me raccoon eyes, or crumble on the bottom lids, which is all I ask for in a non-waterproof formula.
Ever Makeup Brushes: Dual Ended Eye Shadow Brush, Cheek Brush #1 Bronzer, Cheek Brush #2 & 3 Highlight & Blush.
EVER MAKEUP BRUSHES:
These brushes are beautiful to look at and they photograph well for IG, but functionally – absolutely useless. The only one I could kind of work with is the Ever Dual Ended Eye Shadow Brush ($29), which had the right balance between stiff and fluffy. I don’t like that it’s dual-ended though, because you can’t store it upright in a regular cup-type brush holder without messing up one of the ends. The other two – Ever Cheek Brush #1 Bronzer ($34) and Ever Cheek Brush #2 & 3 Highlight & Blush ($34) – I ended up giving away. They are floppy, sparse, awkwardly shaped, and don’t really diffuse the products very well. I tried my best to make them work, but in the end, I switched back to other face brushes from my collection.
Ever Out The Door Palette Elegant & Empowered (swatches)
Ever FLASH Power Plumping Lip Gloss in Blush Nude, Cameo Nude, and Sunset Nude; Ever Frame Brow Pencil in Taupe (swatches)
Ever positions itself as more of an upscale brand, which is different from most MLMs. Their main schtick is “clean” ingredients that enhance your natural beauty. The star ingredient in all Ever formulations is the patented LSR10® complex which utilizes the potent antioxidant properties of the magnolia plant, as well as ergothioneine and ectoin. The last two are actually a lot more impressive but I imagine they’d be much harder to market to an average consumer. For reference, ectoin is a natural inflammation suppressant that helps protect the skin from stress and UVA damage [kinda like pomegranate extract], and ergothioneine is a gold standard antioxidant that’s commonly derived from mushrooms. Despite its clinically proven effectiveness, ergothioneine is very rarely found in cosmetic products, which makes Ever skincare especially appealing.
Ever skincare and makeup products are also:
- Cruelty-free
- Gluten-free
- Hypoallergenic [unregulated term, this means absolutely nothing]
- Free of synthetic fragrances
- Free of cosmetic ingredients banned in the EU
I am going to keep this review makeup-focused, but the skincare products I tried and liked are Youthful Quattro Peptide Face & Eye Serum ($88), Reveal Biomimetic Peel Pads ($70), and Overnight Cellular Renewal Oil ($88).
Luna especially loved the palette!
BOTTOM LINE:
As much as I hate the MLM business model, I have to admit that some of these products are legitimately good. So next time one of your friends is hosting an Ever Skincare party, it won’t be a waste of your money to support them. I bought MLM cosmetics from my Facebook friends in the past only to dump the products in the trash because frankly, they were pretty disappointing. That was not the case with Ever, well, okay maybe the brushes. I literally never use mine because they’re awful and you shouldn’t spend your money on them either. Everything else I tried turned out to be pretty solid.
Do you ever buy makeup or skincare products from MLM distributors, such as Avon, Beautycounter, Arbonne etc?
